What’s the first thing you think of when you hear the words “running shoes” or “coffee?” It’s very likely that you thought of Nike or Adidas for running shoes, and Starbucks for coffee. Why is that? What causes a person to conjure up a company’s name in relation to an everyday product?

It’s the power of branding.

Creating a powerful brand makes a mark in people’s minds. It’s how you can make people associate a product they need with your business right away. Making your brand memorable has a profound effect on your business’s success. A memorable brand needs less advertising spend. It can drive sales on its own and makes it easy to get more engagement on social media. You’ll also get more traffic and conversions. 

Sounds good? Great! Let’s dive into four ways you can make your brand more memorable. 

1. Build a membership site for an online community.

You can build a membership site to host your online brand community. Creating an online brand community enables greater communication between your business and customers. A membership site creates a space for meaningful discussions. It’s a place where your customers can ask questions and get answers to their

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