The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources towards the mobile market.

But mobile marketing is an art and science all its own – it’s as different from brick-and-mortar marketing as Candy Crush is from chess. To succeed in the mobile space, you’ll have to use marketing strategies that are specifically formulated for the medium and the unique preferences of mobile users. Here are four of the best mobile marketing strategies that you can use to reach people where they live today.

App-based marketing

Mobile users spend 80% of their time using apps, so app-based marketing represents one of your most important marketing opportunities. If your business doesn’t have its own dedicated app, you can still reach consumers through services like Google AdMob, which allows advertisers to place their ads within third-party apps. You can

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