“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age. So, get ready to learn about marketing, and let’s dive in.

Know your audience

Understanding who your customers are is crucial because you need to know how to target them. Think of your buyers as characters: if you were to create a customer-based fictional person, how would they be? Can you think of more than one individual? You can dig deeper by performing surveys and interviews to really get at the root of why people buy from you, but you need to also understand that not everyone is a future customer.

Influencer marketing

Influencer marketing means paying and encouraging influential people in your community to get the word out for you, instead of explicitly selling to your target audience

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