Search engine optimization (SEO) seems to have a mysterious shroud around it that frightens most business owners. They understand the value it can bring and how it can help their businesses, but they don’t believe it is something they can conquer on their own. Instead, they shell out thousands of dollars to agencies, even though they could handle many aspects of SEO internally.

It’s not rocket science. SEO is something that every business owner can and should spend some time doing. We are going to focus on the less-technical aspects of SEO – mainly creating content for the blog on your website. This type of content-driven marketing will benefit your SEO and help you establish creditability and expertise in your field.

This SEO approach is effective for internet-based businesses, software as a solution (SaaS) businesses or any type of e-commerce business. Let’s take a look at how Google SEO works and the most important things you can start doing to improve your website’s ranking.

How Google SEO works in a nutshell

The goal of SEO is to show the most relevant and high-quality results for the end-user. Search engines need to be able to crawl, or read, what is on

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