A blog can be one of the most valuable aspects of your website. It’s where you get to create content relevant to your industry, educate your audience on important topics and add personality to your writing. However, coming up with ideas isn’t always a pleasant endeavor. Sometimes it takes a lot of brainpower to figure out precisely what your target audience wants to read about and what will keep them engaged for the long haul.
That’s why it’s essential to come up with fresh ways to curate ideas for your content calendar. According to recent studies, 53 percent of marketers consider blog content creation a top priority for their business. Without having a plan for your content marketing strategy, it’s easy to experience burnout because information keeps overlapping. It’ll feel like you’ve gone over the same topic a million times, which will irritate and bore your audience.
To ensure you don’t run out of creative, compelling topics for your blog, it’s essential to:
Collect consistent feedback from your readers.
Stay up-to-date on your industry’s trending topics and current events.
Use social media to gain inspiration.
Create a swipe file of documents, images and
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