Technological advancements have made it possible for marketers and business owners to strategize their marketing campaigns in various social media platforms. Consumers nowadays rely on the internet when they want to look for products or services they need.
Social media has opened up new opportunities for businesses to grow without requiring huge upfront marketing budgets. According to a report from eMarketer, 45% of consumers said they make purchasing decisions based on the opinions posted by consumers on social media.
According to a report from Hubspot, 92% of online marketers consider their social media marketing strategies crucially important to their business or specific campaigns they are running. Nearly 50% of marketers who utilized social media in the past two years report improvements in their conversions.
Managing social media campaigns can, indeed, be daunting and require a lot of effort and oversight to attain your goals. However, there are now convenient tools offered by social media platforms that allow businesses to connect, interact with, and communicate with their customers and improve their marketing executions. One such tool is a chatbot.
More and more businesses are using chatbots as a proper marketing tool.
Why social media marketers are using chatbots
Social media chatbots
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