For e-commerce brands, increasing site traffic is an ongoing priority. While it’s true that many brands successfully generate revenue through Amazon and other platforms, the vast majority of e-commerce companies see their own website as the primary source of revenue.

Of course, to boost traffic to your own site, you need to invest in SEO. While activities like guest blogging on other sites or bidding on competitive keywords can certainly give you a rankings boost, I’ve found that many e-commerce stores have an unfortunate tendency to overlook the technical elements that influence their ranking.

These tech adjustments to your site and its content may not be as flashy as a PR placement in a big-name publication, but they can prove just as important for improving your online visibility.

The right back-end adjustments will send the right signals to search engines, while also making your site more user-friendly. This way, you won’t just boost your SEO ranking and number of site visitors, you will also see an uptick in conversions.

1. Make your site mobile-friendly

E-commerce brands should never assume that their audience is shopping from a desktop computer. According to Pew Research, 81 percent of Americans own a smartphone —

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