Businesses strive to go where the market is. But, some struggle with how to really reach a new generation of consumers. If your brand seems out of touch, it can come off as pandering. This media-savvy generation can smell insincerity from a mile away. 

What they want is authenticity. 

So, many business owners turn to marketing professionals in an effort to generate the kind of scientifically-tested content that meets millennials where they live: in the world of social media. Some have decided that a great way to do that is to connect with a popular media influencer.

What is a social media influencer?

Social media influencers marry word-of-mouth advertising with the concept of going viral. The idea is that someone with a large social media following would also have a lot of influence on the tastes and trends of a very desirable demographic. What the Kylie Jenners of the world wear, eat, or care about makes an impression on their social media audience. 

Rather than trying to buy ads or game metrics by triangulating social media outreach efforts, marketers pay individuals with a large social media following to post about their client’s products and services.

However, whenever there’s lots of money and notoriety involved, fraud is

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