Strategy Analytics surveyed 2,500 U.S. smartphone owners aged 18-64.
What you need to know Latest research from Strategy Analytics claims the average U.S. smartphone replacement time has increased to 33 months. Interestingly, only 7% of those surveyed by Strategy Analytics were willing to spend more than $1,000 on a new phone. The market research firm notes prices for 5G phones will be a key barrier, although one out of four people surveyed consider 5G as being important for their next phone.
Research from Strategy Analytics has found that consumers in the U.S. are delaying their smartphone purchase for 3 years or more. The research firm says the average Apple smartphone has been active for 18 months, while the average Samsung smartphone has been active for 16.5 months.
The U.S. Smartphone Replacement and Brand Dynamics report from Strategy Analytics claims the average smartphone replacement time has increased to 33 months, despite one in four people surveyed by the firm considering it to be important for their next phone purchase.
A major reason behind the increase in the smartphone replacement time is attributed to the rising prices of premium devices. Strategy Analytics found that only 7% of those surveyed
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