It’s a fine line to walk between consistency and complacency.

In many ways, the biggest selling point of Samsung’s phones over the past 10 years has been consistency. Yes, Samsung regularly advances its technology, design, and features — but does so with a good bit of conservatism as to keep things consistent from year to year for its loyal customers. The Note 10 and 10+ launch reminds us that Samsung’s playbook hasn’t changed.

It’s a fine line to walk between consistency and complacency.

The new Notes are, by all accounts, great phones. They’re beautifully designed, have industry-leading screens, are filled with the highest-end specs, have useful and feature-packed software, and generally check most boxes for a vast majority of people. The one problem, as we’ve seen with Samsung, is that those are all things it does with every phone launch.

Taken as individual phones, the Note 10 and 10+ are great. But the Galaxy S10 series is also great for all of the same reasons (S Pen aside), and honestly, the Note 9 is about 90%+ the same. When you look at the Note 10s as part of a progression of Samsung

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