• Trust is a strong selling point for consumers. Blockchain can help nurture that trust.  • As cybercrimes become more common, blockchain can ensure insights coming into and out of a company benefit them.  • Blockchain adoption requires employee buy-in. Once your team is on board, they can explain to customers the value it provides. 

Trust comes in many different forms. We trust our friends because we believe they’re well-intentioned and will act in our best interests. We even put our faith in strangers once we feel comfortable about their motivations and intentions. When it comes to blockchain, a solution that’s supposed to inspire trust, business leaders struggle to buy in. That hesitancy stems from an uneasiness about what happens when leaders hand over troves of valuable business data to a technological solution they know relatively little about.

If executives and CEOs can’t trust blockchain, how can they expect clients and customers to do the same? Many blockchain enthusiasts like to narrowly encapsulate trust with catchy phrases like “in code we trust” or “in crypto we trust.” The problem with those mottos is that they incorrectly equate trust with verification.

Trust involves something far more substantial. It’s a sense of

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