Even if you have a great product or service, you need someone to sell it to potential customers and bring in future partners to help your business grow. Part of having a good sales process is quality control, or QC. This is a business term for constant reflection: the sales process, specifically, the lead follow-up process, is one that should constantly be audited and adjusted. Viewing the entire process as fluid can help your company stay dynamic and lead to meaningful growth.

“That sales process has to be a part of the entire culture of the organization, because sales is not just about finding customers, it’s about finding the right customers,” said Mike Black, CEO and founder of Inciting Marketing Solutions. Black said that he started his company after viewing a gap in the industry, and constant auditing of his overall sales process is one of the factors that lead to his company’s overall growth.

Before diving into how to properly analyze internal processes, it’s important to understand the nature of QC and why it’s a vital part of the sales process.

Why QC is important in sales

Part of any good business process is constant refinement. After all, if you can’t

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