Salesforce.com holds the gold medal when it comes to customer relationship management (CRM) products for small business, though companies of all sizes utilize Salesforce for CRM. You’ll find Salesforce products and services in use across a wide swath of industries, from automotive and healthcare, to nonprofits, retail, media/communications, and finance.

Initially offered as sales automation software, Salesforce is now best known for its Intelligent Customer Success Platform, which provides cloud solutions for sales, communities, service, analytics, marketing, platform, apps, the internet of things (IoT) and artificial intelligence. [Read related: The Best CRM Software 2019]

Salesforce also offers several other cloud-based products. One is Heroku, a platform as a service (PaaS) solution. Another is Force.com, a more specialized PaaS built specifically to integrate custom apps with Salesforce cloud offerings. Salesforce also offers Data.com (a cloud-based business directory), Desk.com (a cloud-based help desk system for small businesses) and Pardot (for business to business marketing automation), among other solutions.

These days, with the implementation of General Data Protection Regulation (GDPR) back in May 2018, businesses may find Salesforce’s Pardot offerings – which include auditing and configuration tools to foster compliance with GDPR – particularly compelling.

Salesforce certification program overview
Unlike other programs, you won’t find certification tiers or

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