They have generally shown earnest efforts to reduce their carbon footprints, improve equality in the workplace, and extend the sustainability of their resources.
That’s no longer enough though. In a world of ever-widening social, economic, and environmental gaps, corporations must step up and take on much bigger roles to make a more meaningful impact on society. Whether it’s tackling poverty, hunger, discrimination, education, healthcare, climate change, or sustainability, corporations can and should do exponentially more to improve these global conditions while still maintaining their competitiveness. Our future depends on it.
A perfect storm for more dramatic change is brewing. In a recent Edelman Trust Barometer survey, 73% of respondents stated that they expected a company they worked for to “take specific actions that both increase profits and improve the economic and social conditions in the communities where it operates.”
From research and personal experience, I know that employees, customers, and partners all want to work for and with organizations that share altruistic values to do more social good. And millennials, in particular, an increasingly larger percentage of the workforce, want to work for organizations that make a positive difference in their communities.
Unfortunately, while employees, activist investors and increasingly customers
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